ACER Computer is moving to expand beyond merely selling computers, parts, and PC motherboard in Thailand as they’re moving to support to the development of smart cities, and already set lofty expectations for its ESG (Enterprise Solutions Group).
With the region focusing on expansion, the company decided to respond by setting up its first service centre in Myanmar. Expectations for the new service centre and the region is already quite high, as the company expects to rake in more from Thailand with a set target for revenue growth of 15-20% by the end of 2018.
ACER Computer Managing Director for Thailand and Indochina, Alan Chiang, said that the company has looked to smart city solutions as an important venture for the company, and, consequently, it would focus on relevant technology and developments, such smart economy, smart government, smart living, smart mobility and smart people solutions.
The company won’t be moving away from the things that it built itself on, so no worries for anyone looking for a PC motherboard in Thailand, as the company is only expanding its scope, looking to the new development focus of IT.
According to Chiang, 2018 marks the first year that ACER will be focusing on smart city developments for the global market. It is already expecting revenue from those and the enterprise solutions group amounting to 10% of the company’s total revenue by the end of 2018.
As mentioned before, the company is only expanding, as its core business in Thailand will continue to be the manufacture and sales of PCs and notebooks, which account for about 70% of the company’s revenue in the country.
The company’s Marketing Director, NitipatPraweenwongwuthi, says that the PC and notebook shipments would see some flat growth in 2018, somewhere around 5-10%, which is 20% less compared to 2017’s growth.
The firm is also aimed at securing a total revenue growth of 15-20% by the end of 2017, with accessories and peripherals accounting for the second largest cut of the company profits, at a distant 20%. The new business from the smart city developments and the ESG should account for 10%, should everything go smoothly.